A strategist and creative director with a passion for problem solving and demonstrated success in brand development, marketing, and growth management.
My work promotes a modern, hands-on design ethos. Across multiple channels (digital, broadcast, print, social), I drive business development and growth. My clients are partners in this effort, making each project a unique calling-card for the firm’s capabilities. I have worked with firms at various stages of evolution - from founders establishing their mark, to emerging talents scaling into industry leaders.
I work with architects, developers, media outlets, start-ups, and even politicians, joining creative talents with analytical skills to drive progress. The intersection of design and business is where I thrive. A diverse skill set and a broad base of references ground my leadership of multidisciplinary teams to produce exceptional creative work.
As a brand strategist, I am often called on at moments of change to identify and strengthen core values. For the merger of two distinct, storied architecture firms in Boston, I developed a fresh brand identity and marketing approach, and worked with the firm to refine a broad portfolio of 30 years of architectural experience, into areas of core expertise.
URBANISM & More
I keep returning to the question of positive impact: How do we leverage our knowledge and resources as designers to positively impact our world? I am especially interested in the realm of urbanism, universal design, and emerging technologies. And at home, you can usually find me working in textiles in my makeshift studio.